Privacy Policy

This Privacy Policy explains how ABL Design & Build Ltd (also trading as Active Builders London) (“ABL”, “we”, “us” or “our”) collects, uses and protects your personal information when you visit abldesignandbuild.co.uk, contact us, or work with us on a building, renovation or design project.

For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller of the personal information described in this policy.

We only collect the information we need to respond to you and deliver your project. This may include:

• Contact details: your name, email address, phone number and postcode or area, provided when you complete a quote or contact form on our website.
• Project information: the service you are interested in (for example house extensions, loft conversions, basements, kitchens, bathrooms or refurbishments), your project description, property address, photographs, drawings and plans you share with us.
• Communications: records of emails, phone calls and WhatsApp messages between you and our team.
• Contract and payment details: quotations, contracts, invoices and payment records. We do not store card details on our website.
• Technical information: your IP address, browser and device type, and the pages you visit, collected through cookies and similar technologies (see Section 09).

We use your personal information to:

• Respond to your enquiry and arrange consultations or site visits;
• Prepare quotations, designs and project proposals;
• Plan, manage and deliver your building or renovation project;
• Coordinate with trades, suppliers and professional consultants involved in your project;
• Issue invoices, process payments and keep accurate business records;
• Provide aftercare and deal with any questions or issues following completion;
• Protect our website from spam and misuse;
• Understand how visitors use our website so we can improve it;
• Comply with our legal, tax, health and safety and regulatory obligations.

We will not use your details for marketing unless you have asked us to, and you can opt out at any time.

We only process your personal information where the law allows us to. We rely on:

• Contract: where processing is needed to provide a quotation or carry out works you have asked us to do;
• Legitimate interests: to respond to enquiries, run and improve our business and website, and keep our systems secure, provided your rights do not override those interests;
• Legal obligation: where we must keep records or share information to meet legal, tax or regulatory requirements;
• Consent: for non-essential cookies and any optional marketing. You can withdraw consent at any time.

We never sell your personal information. We only share it where necessary, with:

• Project partners: subcontractors, trades, suppliers, architects, structural engineers, surveyors and building control bodies working on your project;
• Service providers: companies that host our website, provide email and IT services, and help us run our business;
• Google: for website analytics (via Google Tag Manager), spam protection (Google reCAPTCHA on our forms) and embedded Google Maps;
• Trustindex: which displays our Google reviews on our website;
• WhatsApp (Meta): only if you choose to contact us using our WhatsApp chat button;
• Professional advisers: such as accountants, insurers and legal advisers;
• Authorities: where we are required to by law.

Some of our service providers (such as Google and Meta) may process information outside the UK. Where this happens, we rely on appropriate safeguards recognised under UK data protection law, such as adequacy regulations or approved contractual clauses, to keep your information protected.

We keep personal information only for as long as we need it:

• Enquiries that do not go ahead: normally deleted within 24 months of our last contact;
• Client and project records: generally kept for up to 6 years after the project is completed, to meet tax and accounting requirements and to deal with any warranty or aftercare matters;
• Longer periods may apply where we are required to keep records by law or need them to establish or defend a legal claim.

We use appropriate technical and organisational measures to protect your information, including a secure (HTTPS) website, restricted access to records and trusted service providers. While no system is completely secure, we take reasonable steps to prevent loss, misuse or unauthorised access.

Our website uses cookies and similar technologies:

• Essential cookies: needed for the website and its forms to work correctly and securely;
• Analytics cookies: help us understand how visitors use our website so we can improve it;
• Third-party content: Google Maps, Google reCAPTCHA, our reviews widget and WhatsApp chat may set their own cookies when they load or when you use them.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how parts of the website work.

Under UK data protection law, you have the right to:

• Access the personal information we hold about you;
• Ask us to correct inaccurate or incomplete information;
• Ask us to delete your information, where there is no good reason for us to keep it;
• Ask us to restrict or object to how we use your information;
• Receive your information in a portable format, where applicable;
• Withdraw your consent at any time, where we rely on consent.

To make a request, email info@activebuilderslondon.co.uk. We will respond within one month. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Our website may link to other websites, such as social media or review platforms. We are not responsible for their privacy practices, so please read their policies.

Our services are intended for adults. We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time to reflect changes to our services or the law. The latest version will always be available on this page, with the date it was last updated shown above.